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Elektrogames publishing team creates a product identity and manages it till the end of its life time
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Positioning the product marketing strategy starts at the first stage of the product life
- Positioning of the game towards a specific public and market
- Supervising marketing tools designed by external agencies
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Our sales team supervises the sale of the product by local distributors
- Minimum guarantees as well as royalties are negotiated with each one of them
- Each of these distributors sells the product through its network (wholesellers, retailers, chains...)
- As these distributors are co-publishers into the game, they spend marketing budgets in advertising, catalogues etc, while Elektrogames spends its marketing budget prior to the game release
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Elektrogames has developed a group of international partners
- Among them Take 2 Interactive, Codemasters, Atari, Ubisoft, Virgin, Nobilis, Eidos, MicroApplication, Akella, Digital Bros, THQ, ...
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Elektrogames on-line web site sells directly to the players
- Our on-line store, thanks to powerful tracking tools optimises results in on-line marketing campaigns (mainly with Google Adwords tool)
- The store generates constant and increasing revenues
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"In Game advertising", a new source of revenues created by Elektrogames
- A serious study from Sofres reveals that 83% of players agree to have advertising into their games as long as it makes sense, being integrated into realistic backgrounds, and 76% approve product placement and brand integration
- With "Building & Co", Elektrogames was a pioneer in Europe in "In Games advertising", having directly signed partnerships with famous companies such as Arcelor, St Gobain, Eiffage, Léon Grosse, since day one of the game development
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OEM and Covermount operations: Here are some of our work
- OEM with our "Panda Junior" game, a 3D Card distributed in Europe (200 000 Units)
- OEM with our "Panda Junior" game and Nestlé "World of wonders"
- Covermount: Demo of "Leonard da Vinci" distributed with "Science & Vie Junior", a leading French magazine
- Covermount: "Tomb Raider" demo distributed with "Newlook" magazine
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