Elektrogames publishing team creates a product identity and manages it till the end of its life time

Positioning the product marketing strategy starts at the first stage of the product life

• Positioning of the game towards a specific public and market


• Supervising marketing tools designed by external agencies

Our sales team supervises the sale of the product by local distributors

• Minimum guarantees as well as royalties are negotiated with each one of them


• Each of these distributors sells the product through its network (wholesellers, retailers, chains...)


• As these distributors are co-publishers into the game, they spend marketing budgets in advertising, catalogues etc, while Elektrogames spends its marketing budget prior to the game release

Elektrogames has developed a group of international partners

• Among them Take 2 Interactive, Codemasters, Atari, Ubisoft, Virgin, Nobilis, Eidos, MicroApplication, Akella, Digital Bros, THQ, ...

Elektrogames on-line web site sells directly to the players

• Our on-line store, thanks to powerful tracking tools optimises results in on-line marketing campaigns (mainly with Google Adwords tool)


• The store generates constant and increasing revenues

"In Game advertising", a new source of revenues created by Elektrogames

• A serious study from Sofres reveals that 83% of players agree to have advertising into their games as long as it makes sense, being integrated into realistic backgrounds, and 76% approve product placement and brand integration


• With "Building & Co", Elektrogames was a pioneer in Europe in "In Games advertising", having directly signed partnerships with famous companies such as Arcelor, St Gobain, Eiffage, Léon Grosse, since day one of the game development

OEM and Covermount operations: Here are some of our work

• OEM with our "Panda Junior" game, a 3D Card distributed in Europe (200 000 Units)


• OEM with our "Panda Junior" game and Nestlé "World of wonders"


• Covermount: Demo of "Leonard da Vinci" distributed with "Science & Vie Junior", a leading French magazine


• Covermount: "Tomb Raider" demo distributed with "Newlook" magazine